Your CAC isnot a mystery.It's a math problem.
A vertical paid-media partner for high-growth DTC teams doing $2M–$50M. Fixed scopes, transparent pricing, and a written guarantee that your first ads are live in 14 days — or we refund setup.
We don't take every client. We take one kind.
We've spent the last six years inside a single vertical. That's a limitation. It's also the entire point.
- 01Doing $2M–$50M in top-line, growing 40%+ YoY
- 02DTC consumer goods or prosumer subscription
- 03Spending $40K+/mo on paid and ready to scale the line item
- 04Willing to be measured on CAC, MER, and contribution margin
- —You need brand strategy, SEO, or lifecycle email
- —You measure success by "impressions" or "reach"
- —You're pre-product-market-fit
- —Your CFO won't share contribution margin with us
Two guarantees,
written into the MSA.
Most agencies sell hours and report on platform metrics. We sell outcomes, and we put money behind that sentence.
First ads live in 14 days — or setup is refunded.
From signed MSA to live spend, we close the gap in ten business days. If we miss, your $8,000 setup fee goes back the same hour — no email chain required.
Hit your agreed CAC in 60 days — or month three is free.14 days
We write the target CAC into your contract before we spend a dollar. Miss it in the first 60 days and we waive month three's retainer, without a renegotiation.
Specific numbers, from the vertical.
The only metrics that matter are the ones your CFO signs off on. Here are four of them, from live engagements this quarter.
Read the case studies →Source: Dawnfield internal engagement data, Q1–Q3 2025. Methodology available on request.
Free benchmark on your ad accounts. Two minutes.
Drop your domain and ad platforms. We'll return a one-screen benchmark against vertical medians — no email wall until the report is ready.
Different from the $1,500 paid audit — that's a 20-page playbook. See both →
Four loops, running at once.
This is not a "strategy framework." It's the system we run on every account, every week. The full breakdown lives on the Method page.
Signal architecture
Server-side tracking, CAPI, modeled conversions, and a single source of truth for CAC.
Creative engine
12+ net-new concepts a month, tested against an angle matrix, shipped weekly.
Optimization loop
Daily bid/budget review, weekly structural changes, monthly account audits.
Reporting
A live portal, an AI-drafted weekly narrative, and a monthly exec review.
Three tiers. Fixed scopes. No surprises.
Every scope is written into the MSA. Anything outside it is a formal change order — never a "quick ask" that quietly eats your hours.
For brands spending $40K–$100K/mo. Two platforms, four creative concepts, weekly optimization.
- Meta + Google
- 4 concepts / mo
- Weekly narrative
$100K–$350K/mo. Three platforms, 8+ concepts, sr. strategist, biweekly exec review.
- Meta + Google + one of {TikTok, LinkedIn}
- 8–12 concepts / mo
- Dedicated strategist
- Biweekly exec review
$350K+/mo. Four platforms, unlimited concept volume, embedded team, daily standups.
- All four platforms
- Unlimited concepts
- Embedded pod
- Daily standup
“They know our vertical better than we do. In month two they caught a creative angle we'd written off eighteen monthsago, shipped it in a week, and it's been our best-performing ad set since.”
Two ways
to start.
The benchmark tool
2 minutes. One-screen report comparing your accounts to vertical medians. No sales call attached.
Run the benchmarkThe paid audit
20-page playbook of what's broken and how to fix it. Credited back in full against your first retainer.
See the paid audit